Sungkyunkwan University ( SKKU ) Graduate School of China | Programs | China BLP ( Daytime )

Marketing

Introduction

- BLP(Daytime Course) is a program for those who want to go to graduate school immediately after gaining a bachelor's degree, or to pursue postgraduate advancement to improve their professionalism after gaining a career of 1-3 years.

- China Business Leader Program offers an optimized curriculum (concentrations in China Finance, China Marketing, China Strategy & Entrepreneurship) to train future China business leaders. After completing the Business fundamental courses, each of the students will be dispatched to China Corporate Universities according to his/her major and interests during the 3rd semester.

BLP Program

Classification

Daytime
Period

2 Years(4-Semester)
※ Dual Degree: 2.5 Years(5-Semester)
Credit: 42credits for graduation

(Including 24 credits of international language)
Language

Chinese, English
Class Time

Monday to Friday
Target

A person who wishes to be a full-time program
Study Abroad Program

Necessary
Tuition

9,800,000won/semester
(entrance fee is paid separately)
Starting Semester

Spring Semester / Fall Semester

Degree

- If you meet the requirements for a degree (graduation) established by the Graduate School of China, you will be awarded a 'Master of Chinese Studies' degree.

Field of Study

- The BLP will select one of three majors: Chinese Marketing / Chinese Entrepreneurship and Strategy / Chinese Finance, and will receive a degree of different names depending on the specific major.

졸업이수 요건
Course	Concentration	Degree name		Note
Course	Concentration	Korean	English	Note
BLP	Chinese Marketing	중국학석사(중국마케팅)	Master of Chinese Studies in Marketing	select one of three majors
	Chinese Entrepreneurship and Strategy	중국학석사(중국창업전략)	Master of Chinese Studies in Entrepreneurship and Strategy
	Chinese Finance	중국학석사(중국금융)	Master of Chinese Studies in Finance

Curriculum

- The BLP curriculum of the Department of Economic Management of China is organized into a group of subjects according to each detailed major (Marketing / Entrepreneurship and Strategy / Finance) and a common subject that does not belong to the detailed major.

Tab

The introduction of China Marketing

Our marketing course is designed to foster future talent who are interested in developing in the Chinese market and trade with Korea.The main goal of our course is to help students understand the current situation of the Chinese market better, especially the fast-growing Internet market in the digital age, and to understand the behavior and psychological characteristics of Chinese consumers more effectively.

■ In order to improve the operation and education system of this project, this education course may result in partial changes.

1. 중국마케팅전략
(China Marketing Strategy)
2. 중국마케팅관리
(China Marketing Management)
3. 중국마케팅조사
(China Marketing Research)
4. 중국디지털마케팅
(China Digital Marketing)
5. 중국소비자행동론
(China Consumer Behavior)