Consumer Behavior
Consumer creativity
Innovation
Co-creation
New Product Development
Product Design
Customization
학력
(Ph.D.) 2016 in Marketing, ESSEC Business School, Paris, France
(MSc) 2011 in Business Administration Research(concentration: Marketing), ESSEC Business School, Paris, France
(BSc) 2009 B.A. in Marketing, Guanghua School of Management, Peking University, Beijing, China
약력/경력
2017 – Professor in Graduate School of China
학술지 논문
(2021)
When foreign brands appear local, and local brands appear foreign The asymmetric effects of foreign branding in developing countries.
ASIA PACIFIC JOURNAL OF MARKETING AND LOGISTICS.
33,
1
(2020)
The effect of attribute originality on consumers ? adoption intention of customization: The role of construal level.
JOURNAL OF RETAILING AND CONSUMER SERVICES.
55,
(2020)
Enhance creative performance via exposure to examples: The role of cognitive thinking style.
PERSONALITY AND INDIVIDUAL DIFFERENCES.
154,
-
학술회의논문
(2020)
AD DISCLOSURE, TRANSPARENCY STATEMENT AND AD EFFECTIVENESS: AN ONLINE EXPERIMENT.
020 Global Marketing Conference at Seoul.
대한민국
(2019)
When transparency enhances effectiveness of targeted ad.
ANZMAC Conference 2019.
뉴질랜드
(2018)
A Social-Cognitive Perspective on Idea Generation in Crowdsourcing Communities: The Impact of Exposure to Ideas Posted by Others.
2018 ICAMA (International Conference of Asia Marketing Association).
태국
(2017)
Idea Generation in Crowdsourcing Communities: The Impact of Exposure to Ideas Posted by Others.
2017 Summer AMA Conference.
미국
발전기금
