Consumer Behavior
Consumer creativity
Innovation
Co-creation
New Product Development
Product Design
Customization
학력
(Ph.D.) 2016 in Marketing, ESSEC Business School, Paris, France
(MSc) 2011 in Business Administration Research(concentration: Marketing), ESSEC Business School, Paris, France
(BSc) 2009 B.A. in Marketing, Guanghua School of Management, Peking University, Beijing, China
약력/경력
2017 – Professor in Graduate School of China
학술지 논문
(2025)
Prosocial Behaviors Following Mortality Salience: The Role of Global-Local Identity.
BEHAVIORAL SCIENCES.
15,
11
(2025)
Beyond consistency: The role of logo variability in brand extensions.
JOURNAL OF RETAILING AND CONSUMER SERVICES.
88,
1
(2021)
When foreign brands appear local, and local brands appear foreign The asymmetric effects of foreign branding in developing countries.
ASIA PACIFIC JOURNAL OF MARKETING AND LOGISTICS.
33,
1
(2020)
The effect of attribute originality on consumers ? adoption intention of customization: The role of construal level.
JOURNAL OF RETAILING AND CONSUMER SERVICES.
55,
(2020)
Enhance creative performance via exposure to examples: The role of cognitive thinking style.
PERSONALITY AND INDIVIDUAL DIFFERENCES.
154,
-
학술회의논문
(2020)
AD DISCLOSURE, TRANSPARENCY STATEMENT AND AD EFFECTIVENESS: AN ONLINE EXPERIMENT.
020 Global Marketing Conference at Seoul.
대한민국
(2019)
When transparency enhances effectiveness of targeted ad.
ANZMAC Conference 2019.
뉴질랜드
(2018)
A Social-Cognitive Perspective on Idea Generation in Crowdsourcing Communities: The Impact of Exposure to Ideas Posted by Others.
2018 ICAMA (International Conference of Asia Marketing Association).
태국
(2017)
Idea Generation in Crowdsourcing Communities: The Impact of Exposure to Ideas Posted by Others.
2017 Summer AMA Conference.
미국
