(Ph.D.) 2016 in Marketing, ESSEC Business School, Paris, France
(MSc) 2011 in Business Administration Research(concentration: Marketing), ESSEC Business School, Paris, France
(BSc) 2009 B.A. in Marketing, Guanghua School of Management, Peking University, Beijing, China
약력/경력
2017 – Professor in Graduate School of China
관심분야
Consumer Behavior
Consumer creativity
Innovation
Co-creation
New Product Development
Product Design
Customization
연구키워드
Innovation and Creativity in Marketing
International Marketing
연구성과
• Soliciting Consumer Creativity: How Prototype Exposure and Design Goal Jointly Influence the Search for Ideas in Associative Memory. (with Niek Althuizen) (Job Market Paper). Revise for resubmission (2nd round) to the Journal of Consumer Research. •Managerial Decision Making in Marketing: Matching the Supply and Demand for Creativity. ( with Althuizen, Niek, and Berend Wierenga) Under review at the Journal of Marketing Behavior
발전기금
