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  • 교수진 소개
  • 전임교원

About GSC

전임교원

  • 조교수 마케팅
  • 천보

학력

  • (Ph.D.) 2016 in Marketing, ESSEC Business School, Paris, France
  • (MSc) 2011 in Business Administration Research(concentration: Marketing), ESSEC Business School, Paris, France
  • (BSc) 2009 B.A. in Marketing, Guanghua School of Management, Peking University, Beijing, China

약력/경력

  • 2017 – Professor in Graduate School of China

관심분야

  • Consumer Behavior
  • Consumer creativity
  • Innovation
  • Co-creation
  • New Product Development
  • Product Design
  • Customization

연구키워드

  • Innovation and Creativity in Marketing
  • International Marketing

연구성과

  • • Soliciting Consumer Creativity: How Prototype Exposure and Design Goal Jointly Influence the Search for Ideas in Associative Memory. (with Niek Althuizen) (Job Market Paper). Revise for resubmission (2nd round) to the Journal of Consumer Research. •Managerial Decision Making in Marketing: Matching the Supply and Demand for Creativity. ( with Althuizen, Niek, and Berend Wierenga) Under review at the Journal of Marketing Behavior