China-BLP(Business Leader Program)

Understanding Pragmatic China Business Fields

China BLP (Daytime)


- BLP(Daytime Course) is a program for those who want to go to graduate school immediately after gaining a bachelor's degree, or to pursue postgraduate advancement to improve their professionalism after gaining a career of 1-3 years.
- China Business Leader Program offers an optimized curriculum (concentrations in China Finance, China Marketing, China Strategy & Entrepreneurship) to train future China business leaders. After completing the Business fundamental courses, each of the students will be dispatched to China Corporate Universities according to his/her major and interests during the 3rd semester.

BLP Program

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    2 Years(4-Semester)
    ※Dual Degree: 2.5 Years(5-Semester)
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    Credit: 42credits for graduation
    (Including 24 credits of international language)
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    Chinese, English
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    Class Time
    Monday to Friday
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    A person who wishes to be a full-time program
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    Study Abroad Program
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    (entrance fee is paid separately)
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    Starting Semester
    Spring Semester / Fall Semester


- If you meet the requirements for a degree (graduation) established by the Graduate School of China, you will be awarded a 'Master of Chinese Studies' degree.

Field of Study

- The BLP will select one of three majors: Chinese Marketing / Chinese Entrepreneurship and Strategy / Chinese Finance, and will receive a degree of different names depending on the specific major.
졸업이수 요건
Course Concentration Degree name Note
Korean English
BLP Chinese Marketing 중국학석사(중국마케팅) Master of Chinese Studies
in Marketing
select one of three majors
Chinese Entrepreneurship and Strategy 중국학석사(중국창업전략) Master of Chinese Studies
in Entrepreneurship and Strategy
Chinese Finance 중국학석사(중국금융) Master of Chinese Studies
in Finance


- The BLP curriculum of the Department of Economic Management of China is organized into a group of subjects according to each detailed major (Marketing / Entrepreneurship and Strategy / Finance) and a common subject that does not belong to the detailed major.
※ 为了完善本项目的运营和教育体系,本教育课程可能会产生部分变动。
  • 1. 中国数字营销
    (China Digital Marketing)
  • 2. 中国营销战略
    (China Marketing Strategy)
  • 3. 中国市场营销管理(英文讲课)
    (China Marketing Management (ENG))
  • 4. 中国市场营销管理(中文讲课)
    (China Marketing Management (CHN))
  • 5. 中国大数据营销
    (Bigdata Marketing in China)
  • 6. 中国数字营销实务
    (Digital Marketing Practice in China)